Monday, January 31, 2011

A Woman's Work Is Never Done.

Branding (and Rebranding) Makes The World Go 'Round

Reflecting on the process of 'branding' as I update the look of this blog and my professional site: flairCreativ. Hand-in-hand with developing a new public face is the required updating of followers and friends, alerting them to be on the look-out for my new avatar, name, blog, etc.

It's the dilemma of the designer: what works in one season, no longer works 3-4 months later as aesthetics and culture evolve. I admit to wanting to be 'ahead of the curve', at the same time that I understand the illusory nature of that particular goal.

I find myself with a strong preference for the dramatic, vivid colors of pumped up digital images, these days, rather than the cool, Japanese aesthetic that lead my subtle charge in years past. 

There are moments when I regret my ne'er-do-well history, even though I was doing well enough: raising a daughter, learning the intricacies of graphic design back in the day of paste-up and hand-lettering, as well as finally completing a degree in Fine Art. 

All the while having a camera close at hand. (Bless the camera.) 

The feedback I've gotten over the past few years validates my vision. The truth is that no-one sees the world in exactly the same way. And some of us see more clearly than others, from vast landscapes to minute lichens creating a landscape-in-miniature.

It's time to take my photography to the next level. 
The next step: securing a web site to market my catalog of images.

Fine Art America, a
 site configured specifically for art sales that recently came my way, offers low pricing, handles creating prints per order, and even shipping, for a percentage of sales. Looks like a deal to me and a good way to get started as a professional creator of images. 

I just may be staring in the face of my Retirement Plan.

A few images ... 


Blue Pool  
Blue Pool Edge Five
Blue Pool Reflections 
All images ©2010 Lora R Fisher

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